Beneficial to both sellers and affiliates, Affiliate Marketing is a strategic way to drive sales and generate significant conversions.
What Is Affiliate Marketing?
Affiliate Marketing is a tactic where an affiliate promotes another company’s product and earns a commission from it. The sales are tracked via affiliate links from one website to another.
How Does Affiliate Marketing Work?
It cycles between seller / brand, affiliate / advertiser, and consumer
1. The Sellers
The seller does not necessarily to be actively involved in the marketing.
For example, the seller could be an ecommerce merchant that started selling running shoes and wants to reach running shoes enthusiasts. He will then look and work with affiliates that target the niche and be promoted on their media platforms.
The seller provides each affiliate with a unique link to track who influenced the consumer’s purchase.
Whenever someone clicks on the link, the cookie gets stored on the tracking platform.
2. The Affiliates
The affiliates, either an individual or a company, advertises the seller’s product towards their audience. The end goal for them is to influence their followers to make a purchase or any other agreed conversion. Once a follower ends up buying, the affiliate receives a portion of the revenue.
Most brands choose affiliates that target a very specific audience and adheres to the audience’s interests.
3. The Consumers
The consumers are the receivers of the advertisements and goal converters.
Everytime a consumer buys, the seller and the affiliate share the profits.
Affiliate Marketing via reviews, blogs, social media, and other platforms is the new push towards less traditional marketing tactics that’s just waiting to be utilized.