A designated YouTube team is currently testing an easier way to buy items while watching a Youtube video. This may include clickable products on the video and a shopping bag icon in the bottom left of the screen.
The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can browse, click on and buy directly. For now, only few US users who access YouTube through Android, iOS and web will see the shopping bag icon.
With this move, a lot of creators will be inspired to make more unboxing and review videos.
A number of report are roaming around for quite some time that YouTube has been exploring a feature along these lines. After all, platforms are incorporating more shopping features, including Instagram and WhatsApp, so it’s not too surprising that Google is doing the same on YouTube.