86% of content marketers use blog posts as part of marketing strategy. While 60% of users say that blog guides them in the buying process.
For a business to thrive in today’s online world, a strong online presence is a must. Paid advertising provides immediate conversions, however, to achieve long-term success, nothing beats content marketing – the website’s blog.
Content Marketing Institute Founder, Joe Pulizzi reveals in his book, “Epic Content Marketing,” a business must think of content marketing as an asset — not just another expense and blog is the asset’s foundation.
Blog is a written informative content – often with goals to showcase products and services, tips, stories, reviews, insights, etc. This content gives people a reason to come and return to the business website, which then can increase sales conversion and loyalty.
Blogs may be used in a variety of ways and here are five reasons why blog writing is still relevant.
1. Available 24/7
As a customer, who would want to wait until the next morning for all the questions you have with the product to be answered?
It is the business website’s responsibility to make all information accessible 24/7. Additionally, being consistent with new content inspires new readers, encourages repeat visitors, and increases the amount of time they spend on the website. Time spent on the site is an important metric for website relevance score.
2. Provides In-Depth Information
Social media is an easy way to deliver messages but blogs give more in-depth information that users need. While social media is a great avenue to express relevancy, nothing beats the long-form capabilities of a blog to help businesses thoroughly pin down an issue.
In today’s fast-paced world, being relevant and looking relevant lets customers know that you’re the better and smarter choice.
3. Improves Search Engine Ranking
Are blogs still a thing? For SEO, the answer is definitely yes. While there are a variety of ways to enhance SEO ranking, adding a company blog is one of the best ways to improve SEO score.
One of the most common ways blogs are able to do this is by ranking the website for certain keywords. Having multiple blog posts with different keywords allow businesses to optimize site ranking and attract different audiences. Importantly, blogs offer more content for bots to crawl on and more backlinks to post (an essential SEO strategy). Google, in particular, likes to find and rank new content.
If you’re a gaming business, you may want to rank for keywords like “best video game of 2020” on one blog post and “best Skyrim cheats” on another. This assures that you’re really penetrating your target market.
4. Best For Soft Selling
Customers are also tired of conventional methods of commercials and advertising. For a company that is planning to sell, speak like a human – and blogs are great at humanizing a company.
Having a blog page gives you an avenue to creatively promote your products and services to the more modern business environment.
5. Improves Trust and Credibility
People like to know who they’re doing business with. With a blog, companies can prove expertise and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on product or service.