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Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

  • Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
  • Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
  • Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
  • Machine learning – Alleviates the strain on marketing resources by automating more manual tasks

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