A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.

Which type of automated bidding strategy best aligns to the owner’s campaign goal?

• Maximize clicks
• Target cost-per-acquisition (tCPA)
• Target impression share
• Target return on ad spend (tROAS)

Jimmy has completed the headline section of his text ad and is now writing the description section.

What are three factors that Jimmy should include in the description section of his text ads? (Choose three)

Select All Correct Responses

• A variety of emoji to catch the attention of potential customers
• More landing pages to visit
• A mention of prices, promotions, and exclusive offers
• Encouraging potential customers to take action
• Highlighting what makes his business unique

What two ad extension types can also be served as automated ad extensions? (Choose two)

• Location extension
• Promotion extension
• Call extension
• Sitelink extension
• Callout extension

Why should your business use Performance Planner?

• It validates budgets against other vendors in the same market.
• It is the only ad budgeting software on the market.
• It helps businesses determine a go-to-market strategy.
• It makes recommendations that are validated using machine learning.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.

How does Google Ads provide control?

• By giving advertisers control over the number of specific actions their spend will return
• By giving advertisers control over which competitors they place ads in auctions against 
• By giving advertisers control over the next highest bid allowed in auctions they enter
• By giving advertisers control over the maximum they spend per month.

What are two best practices for creating ads? (Choose two.)

Select All Correct Responses

• Implement one ad per ad group per keyword for a maximum of 100 ads.
• Separate each ad into an individual ad group in order to streamline reporting.
• Optimize the campaign’s ad rotation for clicks or conversion actions.
• Include three to five ads and at least three extensions in each ad group.

What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By relying on customer feedback for optimal ad placement
• By providing a discount on all ads after purchasing a license
• By maximizing the number of conversions for a spend scenario

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.

Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Select All Correct Responses.

• Advertiser campaign count
• Size of ad group
• Campaign type
• Ad relevance
• Advertiser bid

What can the Performance Planner assist you with?

• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

What is a main benefit of using Search Audience solutions?

• They get detailed analytical insights about search network performance.
• They identify ad extension opportunities to improve average click-through rates.
• They automatically generate new keyword and ad content suggestions.
• They can help send the right message to the right customer with the right bid.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad.

What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two)

Select All Correct Responses

• Conversion rate
• Ad dimensions
• Bid amount 
• Ad relevance
• Ad landing page experience

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.

How else will phrase match benefit Bob’s campaign?

• Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
• Bob’s ad will show on searches for television features similar to UltraView1000.
• Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
• Bob’s ad will show on searches for UltraView1000 and additional words before and after.

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.

What’s a key benefit of a well-managed Google Search Ads campaign?

• Search Ads can include videos of relevant products.
• Search Ads can appear within organic search results.
• Search Ads can automatically send follow-up information to potential customers.
• Search Ads can appear on relevant searches by potential customers.

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

• Lapsed customers who haven’t purchased from the brand in the previous year
• Customers who have purchased at the retailer’s outlet location
• Customers who participated in the brand’s most recent holiday sale
• Customers who are members of the company’s loyalty program

In-Market audiences would be suited to reach which user?

• Someone researching the safety features of baby prams
• Someone with a qualified interest in mountaineering
• Someone excited about a new movie release
• Someone looking to purchase a new car

You’d like to improve an ad’s perceived quality during an ad auction.

What aspect of the ad will be most beneficial for you to work on?

• Removing an extension from the ad.
• Increasing the bid amount of the ad.
• Determining the location of users.
• Improving the navigability of the landing page.

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.

What does this mean?

• The campaign’s budget needs to increase by 25%.
• The campaign is performing better than 75% of the manager’s other Search campaigns.
• The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches.

What two actions might improve the relevance of your ad? (Choose two)

Select All Correct Responses

• Changing the ad’s call-to-action statement.
• Rewriting the landing page for clarity.
• Posting transparency statements on the website.
• Selecting distinct geographic areas.
• Selecting only relevant languages in campaign setup.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.

In what way will a Display campaign achieve Ingrid’s marketing goal?

• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.

What should Mario include in his headline?

• A phone number where customers can contact him
• The physical address of his store
• Messaging that includes “Click Here!”
• At least one of his keywords

Why is optimizing your ad rotation when setting up your ads recommended?

• You’ll be able to serve multiple ads per query.
• Users will be able to review your ads more quickly.
• Users will be able to see more of your ads.
• Google will select the best ad for each auction.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

• Reach people who have been identified as being in the mindset to buy
• Reach people based on specific demographics such as marital and education status
• Find new customers that share the behaviors and characteristics of your marketing audience segments
• Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

• URL filtering
• Categories
• Landing pages
• Page feeds

Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

• Maximize conversions
• Target cost-per-acquisition (tCPA)
• Target return on ad spend (tROAS)
• Target impression share

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?

• The skater would search for “best skateboards.”
• The skater would scan the search results.
• The skater would click on a Google Search ad.
• The skater would browse different skateboards on the website they navigate to.
• The skater would make a purchase on the website they navigate to.

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience.

Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two)

Select All Correct Responses

• Web browser
• Budget
• Budget type
• Location
• Device type

What content could be used for a structured snippet extension?

• Free shipping
• Text an expert now
• Contact our team
• Berlin, London, Paris, Singapore

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads.

How might you amplify those results?

• Removing Similar Audiences from Remarketing campaigns
• Use Similar Audiences to re-connect with past visitors to your site
• Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
• Use Similar Audiences to find new visitors for your site

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose ”website traffic” as the campaign marketing goal.

Which outcome should the marketing associate expect from the campaign?

• More customers learning about the store’s products on the website
• An increase in online sales through the store’s website

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business.

Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Video
• Search
• Shopping
• Display

What’s a benefit of using the sitelink extension?

• Users can more easily call your business.
• Users can download the app directly from your Search ad.
• Users can go directly to the website’s homepage
• Users can more easily take a desired action by going directly to relevant pages.

Which statement is true about serving relevant ad extensions?

• They provide advertisers with additional insights within the search term report.
• They generate new creative suggestions for both keywords and ads.
• They prevent all irrelevant traffic from clicking on your ads.
• They encourage users to make more informed decisions and take action.

A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.

Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

• Exact
• Customer match
• Phrase
• Broad

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

• Social media profile, Email, Mailing Address
• IP Address, Work Address, Phone Number
• IP Address, Social media profile, Phone Number
• Email, Mailing Address, Phone Number

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• Recommended campaign bid scaling
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended average daily budget

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible.

How is this optimization score calculated?

• By comparing the company’s current sales to the company’s historic sales data
• By analyzing the popularity of the company’s ads on social media
• By comparing the company’s website to the websites of the company’s competitors
• Based on campaign aspects such as campaign statistics, settings, and industry trends

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

• Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
• Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
• Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
• Machine learning – Alleviates the strain on marketing resources by automating more manual tasks

An accurate description of callout extensions is that it should be 

• Additional links that direct users to specific pages of a website.
• A mobile-only format that enables users to contact a business via text messages.
• Extends ads with a phone number, allowing mobile users to directly call a business.
• Short, specific snippets of text that highlight value-adding attributes.

Match these Search Audience solutions with the benefits that they can bring to your campaigns.

• Remarketing Lists for Search Ads — To help reach people who have engaged with your website or YouTube channel in the past
• Detailed Demographics — To reach people based on the likelihood of their marital status, education, parenting stage, and home ownership
• In-Market Audiences — To drive consideration among people who are actively researching the products or services you offer
• Customer Match — To upload your own data into Google Ads and reach custom segments across devices

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.

Which feature makes the optimization recommendations valuable for Leo?

• The recommendations provide general insight from Google.
• The recommendations are created by higher-level account executives.
• The recommendations only apply to select keywords.
• The recommendations are tailored to the specific account.

Sam is new to Google search ads and worries that he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two)

Select 2 Correct Responses

• Dynamic Search Ads don’t have to undergo the bidding process.
• Dynamic Search Ads require no initial user configuration.
• The user interface for Dynamic Search Ads excludes all manual controls.
• Machine learning helps automatically find new keywords.
• Destination URLs are automatically kept up-to-date.

Your company provides home-maintenance services and you want to reach more potential customers. You have a limited budget to work with.

Why is Google Ads right for you?

• Your ads will be placed on all search engines.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• Machine models automatically determine your advertising budget.
• You can set your own budget and can change it at any time.

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways in which responsive search ads could help John’s company reach more potential customers? (Choose two)

• With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
• With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
• With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Why should your business use Performance Planner?Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture shops.

How can a Google Search campaign benefit Lisa’s business?Why should your business use Performance Planner?

• Her business will have a higher ranking in organic search results.
• Ads for her business will appear across a variety of digital and traditional media.
• Potential customers will be automatically directed to her business website.
• Her business will have a competitive presence with similar businesses during searches.