Category Archives: Search Engine Optimization (SEO)

The Importance of Backlinks for SEO

What Is A ‘Backlink’?

A Backlink is a link from one website to another. They are also called “inbound links” or “incoming links.”

Let say, Peter is reading a blog post about the latest iPhone in the market. It talks about the newest features, price, and pros & cons. It also mention the competitor – Samsung Note Series, however, it doesn’t give much detail that Peter is interested to know more about. Noticing that the Samsung keyword is hyperlinked, he then clicked on it and landed on a blog post where a more detailed feature of Samsung Note Series is written.

The above shows that the blog that talks about Samsung Note Series gets a positive impact because other writers are linking the post. 

The page authorities and domain are key indicators of how search engines rank your website. 

Basically, the more websites that link back to you, the higher your page authority will be. The higher it is, the more likely you’ll appear on Page 1 of the search result page. 

Why Are Backlinks Important for SEO?

Backlinks are valuable for SEO because they represent an “approval” from one site to another. 

The backlinks to your website signals Google that others believe in your content and you are reputable. 

If many sites link to the same web page or website, Google can assume that the content is legitimate, high-quality, therefore placing it on Page 1 of SERP. So, earning these backlinks can have a positive effect on a site’s ranking position and search visibility.

How to Earn Backlinks?

Gaining backlinks is an essential component to Off-site SEO strategy and it be can be reached through the following:

1. Natural Links

These are organically gained without any action on the part of the website owner. 

One of the best ways to obtain natural links is by consistently creating high-quality content that readers would not hesitate to share on their social media platforms and websites.

Acquiring links that you didn’t ask for is something that you should work on. You do this by putting in the work to make your website link-worthy, whether that’s through a great product or aspect of your service, or via producing great content that is referenced by other websites.

2. Manual Links

These are acquired through link earning activities. 

An example is Guest Blogging, it is the most effective way to reach new audiences. 

By publishing articles on websites related to your niche, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers. 

Remember to link to your website within the content.

3. Self-Created Links

These are done when you comment your link into a forum, blog comment, or online directory. 

Be careful, this kind of technique may negatively impact your search engine reputation if abused. 

To end, backlinks are an important part of your website’s SEO strategy. It improves your website’s domain and page authorities, as well as help your website rank higher for your targeted keywords. Without backlinks, you’ll have a difficult time getting your site ranking well in search engine results—so be persistent.

8 Elements To Improve Technical SEO

What is ‘Technical SEO’?

Technical SEO, as part of On-Page SEO strategy, focuses on optimizing elements on the website to increase its ranking on search engines such Google, Bing, etc. 

Why Optimize The Website? 

Google and other search engines aim to give their users the best possible result for every query. In order to do so, Google’s robots crawl and evaluate certain elements on the web pages. Some elements are based on the user experience such as site speed. 

By improving technical aspects, you help search engines crawl and understand your site easily. If done accurately, your page has a higher chance of appearing on the first page result. 

What Are The Factors That Make a Good Technical SEO?

1. Fast Site Speed

According to a study by Hobo, a 2-second delay in load time results in abandonment rates of up to 87%. Google knows slow web pages offer a less than optimal experience, as a result, it will not show the website on the first pages of the result and could miss out on all the potential customers and traffic.

Test your website speed here.

2. Crawlability

Google uses robots to crawl and understand websites and a great internal linking structure will serve as a guide for those to discover the important contents inside.

You can give robots directions on your site by using the robots.txt file – a powerful tool, which should be handled carefully. 

3. No Dead Links

What’s more annoying than a slow web page? A page that doesn’t exist, right? Search engines don’t like to find these error pages either. They tend to find even more dead links than visitors do encounter because they follow every link they bump into, even if it’s hidden.

To prevent unnecessary dead links, always redirect the URL of a page when you delete it or move it.

4. No Duplicate Content

Search engines will be confused if you have the same content on multiple pages. If these pages show the same content, which one should they rank highest? As a result, they might rank all pages with the same content lower.

5. Secured

There are many things you can do to make your (WordPress) website secure, and one of the most crucial things is implementing HTTPS.

To check if your website is HTTPS in most browsers, go to the left-hand side of the search bar of your browser, you’ll see a lock if it’s safe. If you see the words “not secure” you (or your developer) have some work to do!

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’

6. Implements Structured Data

Implementing structured data helps search engines understand your website, content or even your business better. It also makes your content eligible for ‘star ratings’ to make it look more eligible and visually appealing. This awarded feature can attract more click-through rate (CTR), and generate additional traffic to your site. 

7. Good XML Sitemap

An XML Sitemap is a file that helps search engines understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.

It also contains useful information about each page on your site, including:

  • when a page was last modified;
  • what priority it has on your site;
  • how frequently it is updated.

8. Hreflang

If your site targets more than one country where the same language is spoken, search engines need a little help to understand which countries or language you’re trying to reach. 

Hreflang Tags help you do just that. You can define for a page which country and language it is meant for. This also solves a possible duplicate content problem: even if your US and UK site show the same content, Google will know it’s written for a different region.