Tag Archives: Affiliate Marketing

5 Affiliate Marketing Strategies That Drive Sales

Affiliate Marketing certainly has the potential to drive sales conversion. This performance-based type of marketing strategy rewards content creators with sales commission for each item sold coming from their website. The sales are tracked via affiliate links from one website to another. 

In fact, huge brands such as Nike and Adidas work with a lot of affiliates to increase product sales. All brands can take advantage of Affiliate Marketing, however, not all techniques are applicable to all.

There are several different Affiliate Marketing strategies that you, as a brand, can leverage and below are some examples:

1. Work With Right Affiliates

With Affiliate Marketing, brands can work with influential websites or bloggers based on the targeted niche. 

If you want to influence the buying decisions of your desired audience, it is best to work with the website or bloggers they visit and trust.

When choosing an affiliate consider checking the following: 

  • Engagement and relationship with their audience
  • Number of followers, site ranking, views, and authority

For a brand that sells athleisure clothes, it is rational to work with sports-related websites or sports bloggers such as Bleacher Report.

Photo by Oleg Magni on Pexels.com

2. Attract With Deals (Coupons and Discounts)

Who wouldn’t want a great deal?

Brands can regularly add coupons and discounts as a marketing strategy to boost sales and increase customer loyalty.

According to Bigcommerce, 90% of consumers use coupons and digital coupon redemptions is to surpass $90 billion by 2022. 

While discounts are attractive to shoppers, digital coupons can also be a successful means of growing the social media following and email marketing list or encouraging mobile website usage.

There are many coupon and deal websites – Amazon Coupon, Offers.com, etc., that allow you to post your offer to drive website traffic and increase conversions.

Coupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets.

Photo by Max Fischer on Pexels.com

3. Improve Product and Checkout Page

Sure, Affiliate Marketing works but a brand can’t completely rely on the affiliates and sit back to watch sales come in. It’s the brand’s job to make sure that the landing page is easy to natigate. 

If you want to generate more sales, you should deliver a good customer experience, and for this, you need to optimize your product and checkout page and make sure that:

  • Webpages load fast
  • Product informations are sufficient
  • Photos are high quality
  • Product reviews are relevant
Photo by PhotoMIX Company on Pexels.com

4.  Collaborate With Product Review Websites and Blogs

Another strategy to increase sales conversions is to work with reliable product review websites and blogs.

Here is a checklist of what can be included on the content:

  • Affiliate link.
  • Pros and Cons of the product. Make sure to include the Cons to make it more authentic.
  • Product link (mention multiple times). 
  • Personal experiences and stories of using the product.
  • Relevant and popular keywords to ensure that the content shows up in relevant search engine results.
  • Images and videos to make it engaging.
Photo by Sora Shimazaki on Pexels.com

5. Utilize Email Marketing

Email Marketing is an effective way of maintaining direct communication with the target niche. Brands can create a series of newsletters educating about the features and benefits of the product and ask affiliates to send it to their subscribers. Make sure it isn’t overly promotional and affiliate links are mentioned multiple times. At the end of the series, make sure to mention sales pitch, offers, and deals. 

Have you ever used Affiliate Marketing before? Which of the abovementioned strategies do you find to be the most effective? 

References:

https://shanebarker.com/blog/affiliate-marketing-strategies/

Difference Between Influencer and Affiliate Marketing. Which is Better?

Marketing on social media platforms and tapping on celebrities and influencers made Influencer Marketing popular. How about Affiliate Marketing? It’s been around for a time now but it’s not as familiar as Influencer Marketing. Which of the two is a better strategy? 

How Influencer Marketing Works?

Influencer Marketing is a strategy of partnering with influential people of a specific niche and getting their help to promote products and services on their platforms. This form of marketing is one of the quickest and most powerful ways to get brand exposure in a short amount of time.

There is no specific qualification in being an influencer. However, it’s fair to say that a minimum of 5,000 followers on at least 1 social platform should be met.  

To measure whether the implemented Influencer Marketing Campaign has increased brand’s awareness, the following must be met:

  • Gain of new followers. 
  • Increase in social media engagement (comments, likes, shares, link clicks, etc.).
  • Rise of website traffic. 
  • New email sign ups/registers. 

Below is a common example of Influencer Marketing. Dunkin’ Donut have tapped the TiktTok star, Charli D’Amelio to promote their new line of drink. The influencer is paid to post engaging contents on her social platform about the brand.

How Affiliate Marketing Works?

Affiliate Marketing is a technique of promoting products on someone else’s website or social platform. When users see the ad, click and then purchase, the affiliate — the site that the ad appears on — receives a percentage of the sale.

Unlike Influencer Marketing, Affiliate Marketing relies on building partnerships with established blogs, websites, companies and publishers vs. influential people. The aim of this technique is to increase sales by offering the audience special offers, discounts and sales.

Below are some metrics to gauge the success of an Affiliate Marketing Campaign:

  • Increase in sales.
  • Growth in site traffic. 

Which is Better?

The following should be considered:

  • Goal
  • Audience
  • Budget

Goal

Launching any product soon? Is there an upcoming event? Crazy sale to look forward to? Then use Influencer Marketing. Influencers are a great medium since they are active on their social media and have a great influence towards the targeted niche. They have a good reputation towards their followers that could possibly give positive results to the brand.

On the other hand, if the goal is to get people to promote the quality and credibility of the product,  then use Affiliate Marketing. Work with bloggers, companies and publishers to write reviews of the product. 

For a company that sells bicycles, partner with health and fitness publishers that focus on triathlon, weight loss, healthy eating and more. This approach of speaking to specific customers with specific needs works because Affiliate Marketing is designed to generate leads and revenue.

Audience

When choosing between the two marketing strategies, the brand should consider who the audience is and where they spend the most time online. For example, if the product caters to millennials, then spend more time using Influencer Marketing.

Budget

The preferred approach should also depend on the budget. With larger budget, the brand can work with larger influencers who can give much exposure. Another option is to target micro-influencers who don’t have millions of followers but have thousands of highly engaged followers.

With Affiliate Marketing, the brand only pay after every conversion (e.g. purchase, sign-up, etc.).

Keep in mind that both strategies can be switched as needed. Also, an A/B Test can be done to know which one will drive more sales. 

Understanding Affiliate Marketing

Beneficial to both sellers and affiliates, Affiliate Marketing is a strategic way to drive sales and generate significant conversions. 

What Is Affiliate Marketing?

Affiliate Marketing is a tactic where an affiliate promotes another company’s product and earns a commission from it. The sales are tracked via affiliate links from one website to another. 

Best Affiliate Marketing Definition

JustLearnWP.com

How Does Affiliate Marketing Work?

It cycles between seller / brand, affiliate / advertiser, and consumer

1. The Sellers

The seller does not necessarily to be actively involved in the marketing. 

For example, the seller could be an ecommerce merchant that started selling running shoes and wants to reach running shoes enthusiasts. He will then look and work with affiliates that target the niche and be promoted on their media platforms. 

The seller provides each affiliate with a unique link to track who influenced the consumer’s purchase. 

Whenever someone clicks on the link, the cookie gets stored on the tracking platform.

2. The Affiliates

The affiliates, either an individual or a company, advertises the seller’s product towards their audience. The end goal for them is to influence their followers to make a purchase or  any other agreed conversion. Once a follower ends up buying, the affiliate receives a portion of the revenue.

Most brands choose affiliates that target a very specific audience and adheres to the audience’s interests. 

3. The Consumers

The consumers are the receivers of the advertisements and goal converters.

Everytime a consumer buys, the seller and the affiliate share the profits. 

Affiliate Marketing via reviews, blogs, social media, and other platforms is the new push towards less traditional marketing tactics that’s just waiting to be utilized.