Tag Archives: Email Marketing

I Am Now GOOGLE CERTIFIED In Fundamental of Digital Marketing

What is Google Digital Garage?

It is a FREE tutorial conducted by Google on everything from website development, online marketing, etc. Learn different courses and complete the whole online course for a certification from Google and IAB Europe.

Google Digital Garage

The Digital Garage – Digital Marketing course is divided into 26 modules and delivers a full digital skills course categorized into: 

  • Search Marketing
  • Email Marketing
  • Search Engine Marketing (PPC)
  • Google Display Advertising
  • Content Marketing
  • Search Engine Optimization
  • Google Analytics
  • Social Media Marketing

It is broken into 7 main sections:

  • Take a Business Online
  • Make It Easy for People to Find a Business on the Web
  • Reach More People Locally, on Social Media, or on Mobile
  • Reach More People With Advertising
  • Track and Measure Web Traffic
  • Sell Products of Services Online
  • Take a Business Global

At the end of each lesson, a quick quiz follows. 

Who Is It For?

The Digital Garage is for anyone – beginners and professionals who want to improve and refresh digital skills. 

Why Is It Relevant?

Google’s Digital Garage certification is an award-winning platform that improves the digital marketing skills of anyone with any level of experience.

Aside from that..

  1. It gives real, up-to-date tips and strategies to improve online presence.
  2. It allows users to learn at their own pace. 
  3. The certificate after can be an added boost to the resume. Once the users passes the exam, the certification is given that can be downloaded and shared in LinkedIn.

It can show the future employer that the users’ determination and dedication towards professional growth.

  1. It offers personalized courses. Upon sign in, the users can choose from a huge range of courses depending on the skill wanted to gain and interests.
  2. It is a good medium to learn how to market a new online business.
  3. It teaches how to build an online marketing strategy, improve website ranks, and the importance of  analytics tools to understand online performance.

START LEARNING HERE

5 Affiliate Marketing Strategies That Drive Sales

Affiliate Marketing certainly has the potential to drive sales conversion. This performance-based type of marketing strategy rewards content creators with sales commission for each item sold coming from their website. The sales are tracked via affiliate links from one website to another. 

In fact, huge brands such as Nike and Adidas work with a lot of affiliates to increase product sales. All brands can take advantage of Affiliate Marketing, however, not all techniques are applicable to all.

There are several different Affiliate Marketing strategies that you, as a brand, can leverage and below are some examples:

1. Work With Right Affiliates

With Affiliate Marketing, brands can work with influential websites or bloggers based on the targeted niche. 

If you want to influence the buying decisions of your desired audience, it is best to work with the website or bloggers they visit and trust.

When choosing an affiliate consider checking the following: 

  • Engagement and relationship with their audience
  • Number of followers, site ranking, views, and authority

For a brand that sells athleisure clothes, it is rational to work with sports-related websites or sports bloggers such as Bleacher Report.

Photo by Oleg Magni on Pexels.com

2. Attract With Deals (Coupons and Discounts)

Who wouldn’t want a great deal?

Brands can regularly add coupons and discounts as a marketing strategy to boost sales and increase customer loyalty.

According to Bigcommerce, 90% of consumers use coupons and digital coupon redemptions is to surpass $90 billion by 2022. 

While discounts are attractive to shoppers, digital coupons can also be a successful means of growing the social media following and email marketing list or encouraging mobile website usage.

There are many coupon and deal websites – Amazon Coupon, Offers.com, etc., that allow you to post your offer to drive website traffic and increase conversions.

Coupons work best in markets that are highly competitive such as food, beauty, travel, or gadgets.

Photo by Max Fischer on Pexels.com

3. Improve Product and Checkout Page

Sure, Affiliate Marketing works but a brand can’t completely rely on the affiliates and sit back to watch sales come in. It’s the brand’s job to make sure that the landing page is easy to natigate. 

If you want to generate more sales, you should deliver a good customer experience, and for this, you need to optimize your product and checkout page and make sure that:

  • Webpages load fast
  • Product informations are sufficient
  • Photos are high quality
  • Product reviews are relevant
Photo by PhotoMIX Company on Pexels.com

4.  Collaborate With Product Review Websites and Blogs

Another strategy to increase sales conversions is to work with reliable product review websites and blogs.

Here is a checklist of what can be included on the content:

  • Affiliate link.
  • Pros and Cons of the product. Make sure to include the Cons to make it more authentic.
  • Product link (mention multiple times). 
  • Personal experiences and stories of using the product.
  • Relevant and popular keywords to ensure that the content shows up in relevant search engine results.
  • Images and videos to make it engaging.
Photo by Sora Shimazaki on Pexels.com

5. Utilize Email Marketing

Email Marketing is an effective way of maintaining direct communication with the target niche. Brands can create a series of newsletters educating about the features and benefits of the product and ask affiliates to send it to their subscribers. Make sure it isn’t overly promotional and affiliate links are mentioned multiple times. At the end of the series, make sure to mention sales pitch, offers, and deals. 

Have you ever used Affiliate Marketing before? Which of the abovementioned strategies do you find to be the most effective? 

References:

https://shanebarker.com/blog/affiliate-marketing-strategies/