Tag Archives: Marketing Strategy

Cereal Box Marketing: Are They Looking At You?

According to Insider, vision is the dominant sense when purchasing. Hence, brands and grocery stores actually use specific strategies to influence customers’ purchasing behaviors. 

Take a look at the cereal boxes below.

Are they looking at you?

No, they’re all looking down because their target market are those who can’t reach them – the children. They are strategically positioned to meet children’s eyes for eye contact.

Cornell University conducted a study where 65 cereal boxes have the character’s eyes looking downward and positioned at an angle for eye contact between the character and the kid. It proved that eye contact with the character influences the likelihood of them buying. In addition, the study found that making eye contact with the cereal box characters actually increased kids’ feelings of trust and connection with the brand. 

Martuscello confirmed this phenomenon, explaining that the sensation of having a character “look” at you has been shown to impact attention, feeling of connection and trust and ultimately being chosen.

“The more we perceive humanlike qualities in other things and feel a sense of connection with those qualities, the more we will pay attention, buy, and remember,” he said.

Staring is rude but for certain cereal manufacturers, it’s also lucrative.

Now we know why cereal box characters have huge eyes.

References:

https://www.insider.com/cereal-boxes-eye-level-kids-marketing-2019-1#:~:text=They%20found%20that%20cereal%20box,and%20connection%20with%20the%20brand.
https://news.cornell.edu/stories/2014/04/food-psychologists-eyeball-cereal-characters

4 Marketing Strategies That Brands Can Learn from The Kardashians

It is not a secret that the Kardashian Family are intrigue magnets but are experts in turning it as an advantage. As social media prowesses, they really know the in’s and out’s, thus, have maintained their leading spot as social media marketers.

The clans’ marketing strategies depict perfect examples for social etiquette and networking for any B2C brand looking to increase social media audience and presence. 

Here are 4 marketing strategies from The Kardashians that are useful to brands:

1. Be Relatable

Below is an example of Kim Kardashian advertising Skims Loungewear on her Instagram stories. She is filming herself while talking about the benefits of her products, just as how she would recommend it to a friend. But no doubt, this is just part of an ad campaign.

The IG story makes it more relatable as it looks raw and authentic, rather than a promotional post. 

Also, each of the members have different personalities, styles and interests that makes them appeal to all demographics. 

Due to the current worldwide lockdown, brands need a new video marketing strategy and according to Hubspot, the more simple and raw the video is, the more authentic the content appears.

2. Turn The Negatives Into Opportunities

There’s no such thing as bad publicity and the family has been a proof of this. Every controversy that the family faces, they turn it as a leverage and wouldn’t let it be the downfall of their brand. What is even more interesting is that they are fully aware of and profiting from that fact they attract those that do not even like their family. They are the best example that a brand doesn’t to be loved by many to get the necessary exposure. 

Regardless of what their critics say, the Kardashian family has managed to stay relevant and keep their brand highly profitable in a volatile industry. 

Another good example is Elon Musk. He’s been bashed as SpaceX Rocket has released roughly 440 tons of jet fuel, which has a high carbon content, meaning it releases a lot of carbon dioxide into the air when burned. 

Photo by Kevork Djansezian/Getty Images

However, the negative comments thrown at him and his project doesn’t seem to damage sales of his car business – Tesla. In fact, Tesla delivered 499,550 vehicles in 2020 and delivered nearly 185,000 vehicles just in Q1 of 2021.

3. Connect With Followers

Kylie Jenner, one of the sisters, has over 224 million followers on Instagram and utilizes it by regularly engaging with her followers. She once created a Q&A session on her Instagram to give a glimpse into her world.

Brands should utilize social media to connect and reach out with the audience. Also, this is a way to humanize the brand and provide a consistent stream of content that will strengthen the friend-like dialog with the audience. In return, it will increase trust and loyalty, which your customers will appreciate and reciprocate.

4. Know The Audience

The family deeply understands their audience and created a diverse of products that will surely be patriotized by each audience group.

Khloe Kardashian, the 3rd sister, has reached out to the health conscious individuals through her weight loss journey. After the successful tv show – Revenge Body, she created a denim jeans line for curvy women. 

Understanding the audience – their needs, lifestyle, and interests, is key to appeal to them.

Just like Starbucks, they know that not all their customers are coffee drinkers that’s why they launched Teavana to cater to tea drinkers as well.

Have this changed how you think of The Kardashian Family? Are their marketing strategies effective?