Tag Archives: Off-Page SEO

The Importance of Backlinks for SEO

What Is A ‘Backlink’?

A Backlink is a link from one website to another. They are also called “inbound links” or “incoming links.”

Let say, Peter is reading a blog post about the latest iPhone in the market. It talks about the newest features, price, and pros & cons. It also mention the competitor – Samsung Note Series, however, it doesn’t give much detail that Peter is interested to know more about. Noticing that the Samsung keyword is hyperlinked, he then clicked on it and landed on a blog post where a more detailed feature of Samsung Note Series is written.

The above shows that the blog that talks about Samsung Note Series gets a positive impact because other writers are linking the post. 

The page authorities and domain are key indicators of how search engines rank your website. 

Basically, the more websites that link back to you, the higher your page authority will be. The higher it is, the more likely you’ll appear on Page 1 of the search result page. 

Why Are Backlinks Important for SEO?

Backlinks are valuable for SEO because they represent an “approval” from one site to another. 

The backlinks to your website signals Google that others believe in your content and you are reputable. 

If many sites link to the same web page or website, Google can assume that the content is legitimate, high-quality, therefore placing it on Page 1 of SERP. So, earning these backlinks can have a positive effect on a site’s ranking position and search visibility.

How to Earn Backlinks?

Gaining backlinks is an essential component to Off-site SEO strategy and it be can be reached through the following:

1. Natural Links

These are organically gained without any action on the part of the website owner. 

One of the best ways to obtain natural links is by consistently creating high-quality content that readers would not hesitate to share on their social media platforms and websites.

Acquiring links that you didn’t ask for is something that you should work on. You do this by putting in the work to make your website link-worthy, whether that’s through a great product or aspect of your service, or via producing great content that is referenced by other websites.

2. Manual Links

These are acquired through link earning activities. 

An example is Guest Blogging, it is the most effective way to reach new audiences. 

By publishing articles on websites related to your niche, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers. 

Remember to link to your website within the content.

3. Self-Created Links

These are done when you comment your link into a forum, blog comment, or online directory. 

Be careful, this kind of technique may negatively impact your search engine reputation if abused. 

To end, backlinks are an important part of your website’s SEO strategy. It improves your website’s domain and page authorities, as well as help your website rank higher for your targeted keywords. Without backlinks, you’ll have a difficult time getting your site ranking well in search engine results—so be persistent.

Complete Guide to On-Page and Off-Page SEO

Search Engine Optimization(SEO) strategy is divided into – On-Page SEO and Off-Page SEO.

On-Page SEO focuses on what the website is about and it involves optimizing parts of the website that are within control. On the other hand, Off-Page SEO focuses on how reliable and popular the website is. Factors such as interesting contents and quality backlinks from other websites are the backbone of Off-Page SEO.

What is On-Page SEO?

On-Page SEO involves all the on-site strategies to ensure that the web page will rank high on Search Engine Results Pages (SERP). It uses technical elements to improve the quality of each web page. The better the On-Page SEO, the more traffic to the website.

Here are the factors that make a good On-Page SEO:

1. Title Tags

Include the targeted keywords in the title tag of each web page.

  • Limit title tags to 55-60 characters (including spaces).
  • Put the keywords at the beginning of the title.
  • Include brand at the end of the title tag, separated by a pipe bar (|).

2. Headings

Headings are usually written the largest on the page and contain the targeted keywords so search engines can accurately match it with the page’s content.

3. URL Structure

A good URL has all the relevant keywords.

  • Correctly label all pages.
  • Don’t repeat keywords in URL.
  • Keep URLs short.

4. Alt Text for Images

Search engines crawl images as well so accurately include short descriptions on each image.

  • Thoroughly describe the image in 8-10 words.
  • Include targeted keywords.
  • If necessary, include a geo-locator (e.g., London)

5. Page Load Speed and Mobile Friendliness

Google wants to provide the best user experience, thus, helps its users find what they’re looking for as quickly as possible. Therefore, pages that load faster in both mobile and desktop rank higher in the search results.

Use Google’s PageSpeed Insights and Mobile-Friendly Test to check website speed and performance on both mobile and desktop.

6. Page Content

The content must be easy to read and provides value to the end user.

  • Aim for at least 500 words of copy.
  • Copy must address visitors’ search queries.

7. Internal Linking

Internal linking are clickable texts in hyperlinks. This not just helpful to users but to the website as well as it increases its relevance score.

What is Off-Page SEO?

Off-page SEO focuses on increasing the authority of the website through being linked back from other sites.

The Domain Authority calculates how authoritative a website is.

Here are ways to earn quality backlinks:

1. Publish interesting and share-worthy contents.

2. Social media shares.

3. Guest blog on related websites.

Which is More Relevant?

Both On-Page and Off-Page SEO works hand-in-hand in improving search engine rankings.

However, having a good On-Page SEO will be the foundation of the website. Once On-Page SEO is working pretty well, complement it with excellent Off-Page SEO and high website ranking is sure to follow.