Tag Archives: Search Engine Optimization

The Importance of Backlinks for SEO

What Is A ‘Backlink’?

A Backlink is a link from one website to another. They are also called “inbound links” or “incoming links.”

Let say, Peter is reading a blog post about the latest iPhone in the market. It talks about the newest features, price, and pros & cons. It also mention the competitor – Samsung Note Series, however, it doesn’t give much detail that Peter is interested to know more about. Noticing that the Samsung keyword is hyperlinked, he then clicked on it and landed on a blog post where a more detailed feature of Samsung Note Series is written.

The above shows that the blog that talks about Samsung Note Series gets a positive impact because other writers are linking the post. 

The page authorities and domain are key indicators of how search engines rank your website. 

Basically, the more websites that link back to you, the higher your page authority will be. The higher it is, the more likely you’ll appear on Page 1 of the search result page. 

Why Are Backlinks Important for SEO?

Backlinks are valuable for SEO because they represent an “approval” from one site to another. 

The backlinks to your website signals Google that others believe in your content and you are reputable. 

If many sites link to the same web page or website, Google can assume that the content is legitimate, high-quality, therefore placing it on Page 1 of SERP. So, earning these backlinks can have a positive effect on a site’s ranking position and search visibility.

How to Earn Backlinks?

Gaining backlinks is an essential component to Off-site SEO strategy and it be can be reached through the following:

1. Natural Links

These are organically gained without any action on the part of the website owner. 

One of the best ways to obtain natural links is by consistently creating high-quality content that readers would not hesitate to share on their social media platforms and websites.

Acquiring links that you didn’t ask for is something that you should work on. You do this by putting in the work to make your website link-worthy, whether that’s through a great product or aspect of your service, or via producing great content that is referenced by other websites.

2. Manual Links

These are acquired through link earning activities. 

An example is Guest Blogging, it is the most effective way to reach new audiences. 

By publishing articles on websites related to your niche, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers. 

Remember to link to your website within the content.

3. Self-Created Links

These are done when you comment your link into a forum, blog comment, or online directory. 

Be careful, this kind of technique may negatively impact your search engine reputation if abused. 

To end, backlinks are an important part of your website’s SEO strategy. It improves your website’s domain and page authorities, as well as help your website rank higher for your targeted keywords. Without backlinks, you’ll have a difficult time getting your site ranking well in search engine results—so be persistent.

8 Elements To Improve Technical SEO

What is ‘Technical SEO’?

Technical SEO, as part of On-Page SEO strategy, focuses on optimizing elements on the website to increase its ranking on search engines such Google, Bing, etc. 

Why Optimize The Website? 

Google and other search engines aim to give their users the best possible result for every query. In order to do so, Google’s robots crawl and evaluate certain elements on the web pages. Some elements are based on the user experience such as site speed. 

By improving technical aspects, you help search engines crawl and understand your site easily. If done accurately, your page has a higher chance of appearing on the first page result. 

What Are The Factors That Make a Good Technical SEO?

1. Fast Site Speed

According to a study by Hobo, a 2-second delay in load time results in abandonment rates of up to 87%. Google knows slow web pages offer a less than optimal experience, as a result, it will not show the website on the first pages of the result and could miss out on all the potential customers and traffic.

Test your website speed here.

2. Crawlability

Google uses robots to crawl and understand websites and a great internal linking structure will serve as a guide for those to discover the important contents inside.

You can give robots directions on your site by using the robots.txt file – a powerful tool, which should be handled carefully. 

3. No Dead Links

What’s more annoying than a slow web page? A page that doesn’t exist, right? Search engines don’t like to find these error pages either. They tend to find even more dead links than visitors do encounter because they follow every link they bump into, even if it’s hidden.

To prevent unnecessary dead links, always redirect the URL of a page when you delete it or move it.

4. No Duplicate Content

Search engines will be confused if you have the same content on multiple pages. If these pages show the same content, which one should they rank highest? As a result, they might rank all pages with the same content lower.

5. Secured

There are many things you can do to make your (WordPress) website secure, and one of the most crucial things is implementing HTTPS.

To check if your website is HTTPS in most browsers, go to the left-hand side of the search bar of your browser, you’ll see a lock if it’s safe. If you see the words “not secure” you (or your developer) have some work to do!

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’

6. Implements Structured Data

Implementing structured data helps search engines understand your website, content or even your business better. It also makes your content eligible for ‘star ratings’ to make it look more eligible and visually appealing. This awarded feature can attract more click-through rate (CTR), and generate additional traffic to your site. 

7. Good XML Sitemap

An XML Sitemap is a file that helps search engines understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.

It also contains useful information about each page on your site, including:

  • when a page was last modified;
  • what priority it has on your site;
  • how frequently it is updated.

8. Hreflang

If your site targets more than one country where the same language is spoken, search engines need a little help to understand which countries or language you’re trying to reach. 

Hreflang Tags help you do just that. You can define for a page which country and language it is meant for. This also solves a possible duplicate content problem: even if your US and UK site show the same content, Google will know it’s written for a different region.

I Am Now GOOGLE CERTIFIED In Fundamental of Digital Marketing

What is Google Digital Garage?

It is a FREE tutorial conducted by Google on everything from website development, online marketing, etc. Learn different courses and complete the whole online course for a certification from Google and IAB Europe.

Google Digital Garage

The Digital Garage – Digital Marketing course is divided into 26 modules and delivers a full digital skills course categorized into: 

  • Search Marketing
  • Email Marketing
  • Search Engine Marketing (PPC)
  • Google Display Advertising
  • Content Marketing
  • Search Engine Optimization
  • Google Analytics
  • Social Media Marketing

It is broken into 7 main sections:

  • Take a Business Online
  • Make It Easy for People to Find a Business on the Web
  • Reach More People Locally, on Social Media, or on Mobile
  • Reach More People With Advertising
  • Track and Measure Web Traffic
  • Sell Products of Services Online
  • Take a Business Global

At the end of each lesson, a quick quiz follows. 

Who Is It For?

The Digital Garage is for anyone – beginners and professionals who want to improve and refresh digital skills. 

Why Is It Relevant?

Google’s Digital Garage certification is an award-winning platform that improves the digital marketing skills of anyone with any level of experience.

Aside from that..

  1. It gives real, up-to-date tips and strategies to improve online presence.
  2. It allows users to learn at their own pace. 
  3. The certificate after can be an added boost to the resume. Once the users passes the exam, the certification is given that can be downloaded and shared in LinkedIn.

It can show the future employer that the users’ determination and dedication towards professional growth.

  1. It offers personalized courses. Upon sign in, the users can choose from a huge range of courses depending on the skill wanted to gain and interests.
  2. It is a good medium to learn how to market a new online business.
  3. It teaches how to build an online marketing strategy, improve website ranks, and the importance of  analytics tools to understand online performance.

START LEARNING HERE

Why Is Blog Writing Still Relevant?

86% of content marketers use blog posts as part of marketing strategy. While 60% of users say that blog guides them in the buying process.

For a business to thrive in today’s online world, a strong online presence is a must. Paid advertising provides immediate conversions, however, to achieve long-term success, nothing beats content marketing – the website’s blog.

Content Marketing Institute Founder, Joe Pulizzi reveals in his book, “Epic Content Marketing,” a business must think of content marketing as an asset — not just another expense and blog is the asset’s foundation. 

Blog is a written informative content – often with goals to showcase products and services, tips, stories, reviews, insights, etc. This content gives people a reason to come and return to the business website, which then can increase sales conversion and loyalty. 

Blogs may be used in a variety of ways and here are five reasons why blog writing is still relevant.

1. Available 24/7

As a customer, who would want to wait until the next morning for all the questions you have with the product to be answered?

It is the business website’s responsibility to make all information accessible 24/7. Additionally, being consistent with new content inspires new readers, encourages repeat visitors, and increases the amount of time they spend on the website. Time spent on the site is an important metric for website relevance score.

2. Provides In-Depth Information

Social media is an easy way to deliver messages but blogs give more in-depth information that users need. While social media is a great avenue to express relevancy, nothing beats the long-form capabilities of a blog to help businesses thoroughly pin down an issue.

In today’s fast-paced world, being relevant and looking relevant lets customers know that you’re the better and smarter choice.

3. Improves Search Engine Ranking

Are blogs still a thing? For SEO, the answer is definitely yes. While there are a variety of ways to enhance SEO ranking, adding a company blog is one of the best ways to improve SEO score.

One of the most common ways blogs are able to do this is by ranking the website for certain keywords. Having multiple blog posts with different keywords allow businesses to optimize site ranking and attract different audiences. Importantly, blogs offer more content for bots to crawl on and more backlinks to post (an essential SEO strategy). Google, in particular, likes to find and rank new content. 

If you’re a gaming business, you may want to rank for keywords like “best video game of 2020” on one blog post and “best Skyrim cheats” on another. This assures that you’re really penetrating your target market.

4. Best For Soft Selling

Customers are also tired of conventional methods of commercials and advertising. For a company that is planning to sell, speak like a human – and blogs are great at humanizing a company.

Having a blog page gives you an avenue to creatively promote your products and services to the more modern business environment.

5. Improves Trust and Credibility

People like to know who they’re doing business with. With a blog, companies can prove expertise and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on product or service.

References:

https://www.forbes.com/sites/theyec/2019/03/01/starting-a-business-blog-is-a-must-for-success-eight-tips/?sh=ab5f5d9b24d0

https://www.themuse.com/advice/is-blogging-still-important