Tag Archives: SEO

The Importance of Backlinks for SEO

What Is A ‘Backlink’?

A Backlink is a link from one website to another. They are also called “inbound links” or “incoming links.”

Let say, Peter is reading a blog post about the latest iPhone in the market. It talks about the newest features, price, and pros & cons. It also mention the competitor – Samsung Note Series, however, it doesn’t give much detail that Peter is interested to know more about. Noticing that the Samsung keyword is hyperlinked, he then clicked on it and landed on a blog post where a more detailed feature of Samsung Note Series is written.

The above shows that the blog that talks about Samsung Note Series gets a positive impact because other writers are linking the post. 

The page authorities and domain are key indicators of how search engines rank your website. 

Basically, the more websites that link back to you, the higher your page authority will be. The higher it is, the more likely you’ll appear on Page 1 of the search result page. 

Why Are Backlinks Important for SEO?

Backlinks are valuable for SEO because they represent an “approval” from one site to another. 

The backlinks to your website signals Google that others believe in your content and you are reputable. 

If many sites link to the same web page or website, Google can assume that the content is legitimate, high-quality, therefore placing it on Page 1 of SERP. So, earning these backlinks can have a positive effect on a site’s ranking position and search visibility.

How to Earn Backlinks?

Gaining backlinks is an essential component to Off-site SEO strategy and it be can be reached through the following:

1. Natural Links

These are organically gained without any action on the part of the website owner. 

One of the best ways to obtain natural links is by consistently creating high-quality content that readers would not hesitate to share on their social media platforms and websites.

Acquiring links that you didn’t ask for is something that you should work on. You do this by putting in the work to make your website link-worthy, whether that’s through a great product or aspect of your service, or via producing great content that is referenced by other websites.

2. Manual Links

These are acquired through link earning activities. 

An example is Guest Blogging, it is the most effective way to reach new audiences. 

By publishing articles on websites related to your niche, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers. 

Remember to link to your website within the content.

3. Self-Created Links

These are done when you comment your link into a forum, blog comment, or online directory. 

Be careful, this kind of technique may negatively impact your search engine reputation if abused. 

To end, backlinks are an important part of your website’s SEO strategy. It improves your website’s domain and page authorities, as well as help your website rank higher for your targeted keywords. Without backlinks, you’ll have a difficult time getting your site ranking well in search engine results—so be persistent.

8 Elements To Improve Technical SEO

What is ‘Technical SEO’?

Technical SEO, as part of On-Page SEO strategy, focuses on optimizing elements on the website to increase its ranking on search engines such Google, Bing, etc. 

Why Optimize The Website? 

Google and other search engines aim to give their users the best possible result for every query. In order to do so, Google’s robots crawl and evaluate certain elements on the web pages. Some elements are based on the user experience such as site speed. 

By improving technical aspects, you help search engines crawl and understand your site easily. If done accurately, your page has a higher chance of appearing on the first page result. 

What Are The Factors That Make a Good Technical SEO?

1. Fast Site Speed

According to a study by Hobo, a 2-second delay in load time results in abandonment rates of up to 87%. Google knows slow web pages offer a less than optimal experience, as a result, it will not show the website on the first pages of the result and could miss out on all the potential customers and traffic.

Test your website speed here.

2. Crawlability

Google uses robots to crawl and understand websites and a great internal linking structure will serve as a guide for those to discover the important contents inside.

You can give robots directions on your site by using the robots.txt file – a powerful tool, which should be handled carefully. 

3. No Dead Links

What’s more annoying than a slow web page? A page that doesn’t exist, right? Search engines don’t like to find these error pages either. They tend to find even more dead links than visitors do encounter because they follow every link they bump into, even if it’s hidden.

To prevent unnecessary dead links, always redirect the URL of a page when you delete it or move it.

4. No Duplicate Content

Search engines will be confused if you have the same content on multiple pages. If these pages show the same content, which one should they rank highest? As a result, they might rank all pages with the same content lower.

5. Secured

There are many things you can do to make your (WordPress) website secure, and one of the most crucial things is implementing HTTPS.

To check if your website is HTTPS in most browsers, go to the left-hand side of the search bar of your browser, you’ll see a lock if it’s safe. If you see the words “not secure” you (or your developer) have some work to do!

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’

6. Implements Structured Data

Implementing structured data helps search engines understand your website, content or even your business better. It also makes your content eligible for ‘star ratings’ to make it look more eligible and visually appealing. This awarded feature can attract more click-through rate (CTR), and generate additional traffic to your site. 

7. Good XML Sitemap

An XML Sitemap is a file that helps search engines understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.

It also contains useful information about each page on your site, including:

  • when a page was last modified;
  • what priority it has on your site;
  • how frequently it is updated.

8. Hreflang

If your site targets more than one country where the same language is spoken, search engines need a little help to understand which countries or language you’re trying to reach. 

Hreflang Tags help you do just that. You can define for a page which country and language it is meant for. This also solves a possible duplicate content problem: even if your US and UK site show the same content, Google will know it’s written for a different region.

Why Is Blog Writing Still Relevant?

86% of content marketers use blog posts as part of marketing strategy. While 60% of users say that blog guides them in the buying process.

For a business to thrive in today’s online world, a strong online presence is a must. Paid advertising provides immediate conversions, however, to achieve long-term success, nothing beats content marketing – the website’s blog.

Content Marketing Institute Founder, Joe Pulizzi reveals in his book, “Epic Content Marketing,” a business must think of content marketing as an asset — not just another expense and blog is the asset’s foundation. 

Blog is a written informative content – often with goals to showcase products and services, tips, stories, reviews, insights, etc. This content gives people a reason to come and return to the business website, which then can increase sales conversion and loyalty. 

Blogs may be used in a variety of ways and here are five reasons why blog writing is still relevant.

1. Available 24/7

As a customer, who would want to wait until the next morning for all the questions you have with the product to be answered?

It is the business website’s responsibility to make all information accessible 24/7. Additionally, being consistent with new content inspires new readers, encourages repeat visitors, and increases the amount of time they spend on the website. Time spent on the site is an important metric for website relevance score.

2. Provides In-Depth Information

Social media is an easy way to deliver messages but blogs give more in-depth information that users need. While social media is a great avenue to express relevancy, nothing beats the long-form capabilities of a blog to help businesses thoroughly pin down an issue.

In today’s fast-paced world, being relevant and looking relevant lets customers know that you’re the better and smarter choice.

3. Improves Search Engine Ranking

Are blogs still a thing? For SEO, the answer is definitely yes. While there are a variety of ways to enhance SEO ranking, adding a company blog is one of the best ways to improve SEO score.

One of the most common ways blogs are able to do this is by ranking the website for certain keywords. Having multiple blog posts with different keywords allow businesses to optimize site ranking and attract different audiences. Importantly, blogs offer more content for bots to crawl on and more backlinks to post (an essential SEO strategy). Google, in particular, likes to find and rank new content. 

If you’re a gaming business, you may want to rank for keywords like “best video game of 2020” on one blog post and “best Skyrim cheats” on another. This assures that you’re really penetrating your target market.

4. Best For Soft Selling

Customers are also tired of conventional methods of commercials and advertising. For a company that is planning to sell, speak like a human – and blogs are great at humanizing a company.

Having a blog page gives you an avenue to creatively promote your products and services to the more modern business environment.

5. Improves Trust and Credibility

People like to know who they’re doing business with. With a blog, companies can prove expertise and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on product or service.

References:

https://www.forbes.com/sites/theyec/2019/03/01/starting-a-business-blog-is-a-must-for-success-eight-tips/?sh=ab5f5d9b24d0

https://www.themuse.com/advice/is-blogging-still-important

Difference Between Influencer and Affiliate Marketing. Which is Better?

Marketing on social media platforms and tapping on celebrities and influencers made Influencer Marketing popular. How about Affiliate Marketing? It’s been around for a time now but it’s not as familiar as Influencer Marketing. Which of the two is a better strategy? 

How Influencer Marketing Works?

Influencer Marketing is a strategy of partnering with influential people of a specific niche and getting their help to promote products and services on their platforms. This form of marketing is one of the quickest and most powerful ways to get brand exposure in a short amount of time.

There is no specific qualification in being an influencer. However, it’s fair to say that a minimum of 5,000 followers on at least 1 social platform should be met.  

To measure whether the implemented Influencer Marketing Campaign has increased brand’s awareness, the following must be met:

  • Gain of new followers. 
  • Increase in social media engagement (comments, likes, shares, link clicks, etc.).
  • Rise of website traffic. 
  • New email sign ups/registers. 

Below is a common example of Influencer Marketing. Dunkin’ Donut have tapped the TiktTok star, Charli D’Amelio to promote their new line of drink. The influencer is paid to post engaging contents on her social platform about the brand.

How Affiliate Marketing Works?

Affiliate Marketing is a technique of promoting products on someone else’s website or social platform. When users see the ad, click and then purchase, the affiliate — the site that the ad appears on — receives a percentage of the sale.

Unlike Influencer Marketing, Affiliate Marketing relies on building partnerships with established blogs, websites, companies and publishers vs. influential people. The aim of this technique is to increase sales by offering the audience special offers, discounts and sales.

Below are some metrics to gauge the success of an Affiliate Marketing Campaign:

  • Increase in sales.
  • Growth in site traffic. 

Which is Better?

The following should be considered:

  • Goal
  • Audience
  • Budget

Goal

Launching any product soon? Is there an upcoming event? Crazy sale to look forward to? Then use Influencer Marketing. Influencers are a great medium since they are active on their social media and have a great influence towards the targeted niche. They have a good reputation towards their followers that could possibly give positive results to the brand.

On the other hand, if the goal is to get people to promote the quality and credibility of the product,  then use Affiliate Marketing. Work with bloggers, companies and publishers to write reviews of the product. 

For a company that sells bicycles, partner with health and fitness publishers that focus on triathlon, weight loss, healthy eating and more. This approach of speaking to specific customers with specific needs works because Affiliate Marketing is designed to generate leads and revenue.

Audience

When choosing between the two marketing strategies, the brand should consider who the audience is and where they spend the most time online. For example, if the product caters to millennials, then spend more time using Influencer Marketing.

Budget

The preferred approach should also depend on the budget. With larger budget, the brand can work with larger influencers who can give much exposure. Another option is to target micro-influencers who don’t have millions of followers but have thousands of highly engaged followers.

With Affiliate Marketing, the brand only pay after every conversion (e.g. purchase, sign-up, etc.).

Keep in mind that both strategies can be switched as needed. Also, an A/B Test can be done to know which one will drive more sales. 

Understanding Affiliate Marketing

Beneficial to both sellers and affiliates, Affiliate Marketing is a strategic way to drive sales and generate significant conversions. 

What Is Affiliate Marketing?

Affiliate Marketing is a tactic where an affiliate promotes another company’s product and earns a commission from it. The sales are tracked via affiliate links from one website to another. 

Best Affiliate Marketing Definition

JustLearnWP.com

How Does Affiliate Marketing Work?

It cycles between seller / brand, affiliate / advertiser, and consumer

1. The Sellers

The seller does not necessarily to be actively involved in the marketing. 

For example, the seller could be an ecommerce merchant that started selling running shoes and wants to reach running shoes enthusiasts. He will then look and work with affiliates that target the niche and be promoted on their media platforms. 

The seller provides each affiliate with a unique link to track who influenced the consumer’s purchase. 

Whenever someone clicks on the link, the cookie gets stored on the tracking platform.

2. The Affiliates

The affiliates, either an individual or a company, advertises the seller’s product towards their audience. The end goal for them is to influence their followers to make a purchase or  any other agreed conversion. Once a follower ends up buying, the affiliate receives a portion of the revenue.

Most brands choose affiliates that target a very specific audience and adheres to the audience’s interests. 

3. The Consumers

The consumers are the receivers of the advertisements and goal converters.

Everytime a consumer buys, the seller and the affiliate share the profits. 

Affiliate Marketing via reviews, blogs, social media, and other platforms is the new push towards less traditional marketing tactics that’s just waiting to be utilized.

Where to Find SEO Keywords?

Keywords and Search Engine Optimization (SEO) work together to make any SEO marketing campaign successful. Because keywords are the foundation of all other SEO efforts, each item should be highly relevant to the targeted audience and effectively organized for action.

As a marketer, you need to know how users search for your brand as well as your competitors. SEO keywords are the words and phrases inside the website that help it appear on search engines (e.g. Google) when someone searches related to it. This is a delicate process that involves both trial and error.

It is an ongoing and ever-evolving job. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases to bring in the right visitors.

When done right, SEO keywords can help you rank, sell, and build brand awareness. Here are some strategies to find SEO keywords:

1. Utilize Manual Google Search

When in search for keywords, one of the logical first steps must be a manual Google search. Below are a few techniques to find relevant SEO keywords using this method:

Google’s Autocomplete

Google’s Autocomplete has become a wealth of data for SEO because it predicts words and phrases that users are likely to continue entering.

Featured Snippets

Also known as “Position Zero”, appears at the top of the first search engine results page (SERP). It gives the marketer more information on what the users are specifically concerned about that topic.

‘People Also Ask’

The ‘People Also Ask’ is another great place to find SEO keywords.

Almost the same as Google’s Autocomplete, the ‘People Also Ask’ is a goldmine of long-tail keywords.

Related Searches

The related searches section at the bottom of the SERPs has related keywords users input into the search bar.

2. Use Keyword Research Tools

Aside from guidance on the best keywords, keyword research tools also give the following:

Domain Overview

The Domain Overview shows insight into your competitors’ SEO, content marketing, and social media strategies. This allows you to see what’s working in your niche so you can adapt those strategies for your campaigns.

Top SEO Pages

This feature helps you discover which competitors’ pages rank for particular organic keywords. It also shows which content performs well on social media.

Keyword Ideas

The most useful. All you have to do is type in a seed keyword, and the tool provides a list of head and long-tail keyword suggestions.

Conclusion

Good implementation of SEO keywords – high-intent, low competition keywords, will make your site rank above your competitors.

Which strategy do you think is most effective?

Complete Guide to Facebook Offline Conversion

As an online advertiser, how would you know if your Facebook ads drive foot traffic to your brick and mortar store? How can you measure whether the number of in-stores sales occur as a result of your Facebook ad?

In recent years, Facebook has launched a tracking tool, Facebook Offline Conversions, to gauge offline conversions influenced by exposure to Facebook ads.

How Does It Work?

Facebook Offline Conversions allows you to upload your sales data on Facebook and match the transactions that take place offline with people who have seen or clicked on your Facebook ads. If there is a match, Facebook attributes the sale to your Facebook ads.

According to Facebook “With offline conversion measurement on Facebook, you can track when transactions occur in your physical retail store and other offline channels (ex: orders made over the phone) after people see or engage with your Facebook ad.

Why Is It Important?

To measure how effective the campaign is in delivering conversions.

How To Set Up Facebook Offline Conversions?

‘Offline events’ can be found in the Business Manager menu.

After you click ‘Upload Offline Events’, you’ll see a pop-up that’s very similar to uploading a data custom audience.

Upload your data.

You need to include event descriptors and identifiers such as:

  • Event time
  • Event name
  • Value
  • Currency
  • Order ID

This will help Facebook understand what action this person took offline.

Also, include specific information about the individual:

  • First name
  • Last name
  • Phone number
  • Email address
  • City
  • County
  • Zip code
  • Date of birth

Once uploaded, you’ll see this screen:

Facebook shows how many records you uploaded, how many of them matched (a match rate 60% or higher is great), the date range, and date updated.

To check how these offline conversions attribute to Facebook campaigns in ads manager, select ‘Offline Conversions’ from columns.

Facebook will then report the number of offline conversions that they could match to specific campaigns, ad sets, and ads.

The Facebook Offline Conversion is a powerful tool to track and increase ROAS.

Now, it’s your turn. Start tracking and upload those data.

5 Strategies to Boost Brand Awareness Through PPC Advertising

What is PPC?

PPC (Pay-Per-Click) is an advertising type in which businesses pay the platforms (e.g. Facebook, Google, etc.) every time the ad is clicked. It is one of the most effective ways for businesses to increase brand awareness, collect leads, and generate online sales.

Basically, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

According to Wordstream’s 2020 report, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

Check out these 5 strategies to boost brand awareness through PPC Advertising.

1. Bid on Branded Terms

Google’s study found that a full 89% of the traffic driven by search ads is not replaced by organic clicks when ads are paused. Visits to the advertiser’s site would not have occurred without the ad campaigns.

Given this, businesses should bid on branded keywords to dominate the SERPs. Utilizing this strategy can help secure the top spots as well as the organic listings. Having a control on branded terms shows that the brand is a prominent figure in the business.

2. Use Targeting and Audience Segmentation

Precise audience targeting results to PPC effectiveness. This strategy is what enables advertisers to reach specific audiences on different sales funnels.

For Google Ads, audience targeting is essential for reaching the right users using a variety of effective modalities. For instance, targeting options such as:

  • In-Market Audiences: consumers that Google has determined are researching for a specific product or service they are likely to buy.
  • Custom Intent Audiences: consumers who have either searched for or are likely to be responsive to products associated with specific keywords.
  • Affinity and Custom Affinity: a broad audience based on their passions, interests, and behaviors.
  • Similar Audiences: users who behave similarly to those who are contained within the retailer’s retargeting list.

These are only some of the many targeting options provided by Google, let alone those that can be employed on Facebook and other social platforms.

3. Use Negative Keywords and Exclude Irrelevant Websites

Advertisers can enhance the quality of the gathered leads by utilizing PPC segmentation strategies like adding negative keywords to filter out irrelevant searches, excluding specific web pages, and employing dayparting strategies to surface ads during particular times. These tactics can help in maximizing efforts while conserving PPC budgets.

4. Write an Appealing Copy

When running PPC ads to generate brand awareness, appealing copy is vital as it will position the brand as an industry expert, the go-to brand for all things related to a given niche.

To achieve such a goal, advertisers must learn how to set apart from the competition in an extremely distilled manner, while leaving readers wanting to know more.

The following questions can guide in formulating ad copy that speaks to the brand’s expertise and authority:

  • What makes your brand better or different than competitors?
  • What is unique or special about your product?
  • Are there currently any sales or special offers?
  • Any awards to tell?
  • Are there any popular personalities (non-sponsored) that use your product?

Not only this will help develop brand awareness as a thought leader in the niche, but it will also aid in multiplying PPC conversions.

5.Target Long-Tail Queries

Long-tail keywords are highly specific, unique phrases that tend to have less keyword competition, and therefore a lower bidding cost. In the eCommerce industry, it is important to optimize campaigns for these types of queries.

For instance, businesses who sell casual shoes could take a head term like “Converse sneakers” to generate long-tail keywords such as “Black Converse casual sneakers”

There are free tools such as KeywordTool.io that helps uncover potential long-tail keywords. Moreover, advertisers can also obtain keyword data from Amazon, YouTube, Bing eBay, and other popular online destinations. Simply type in a head term like “Shoes,” and the tool will turn back a whole list of long-tail keyword suggestions.

A well-defined strategy can make PPC Advertisements drive brand awareness online. Unlike other forms of marketing, PPC can produce immediate results that generates brand recognition quickly to help increase website traffic, leads, and sales.

Complete Guide to On-Page and Off-Page SEO

Search Engine Optimization(SEO) strategy is divided into – On-Page SEO and Off-Page SEO.

On-Page SEO focuses on what the website is about and it involves optimizing parts of the website that are within control. On the other hand, Off-Page SEO focuses on how reliable and popular the website is. Factors such as interesting contents and quality backlinks from other websites are the backbone of Off-Page SEO.

What is On-Page SEO?

On-Page SEO involves all the on-site strategies to ensure that the web page will rank high on Search Engine Results Pages (SERP). It uses technical elements to improve the quality of each web page. The better the On-Page SEO, the more traffic to the website.

Here are the factors that make a good On-Page SEO:

1. Title Tags

Include the targeted keywords in the title tag of each web page.

  • Limit title tags to 55-60 characters (including spaces).
  • Put the keywords at the beginning of the title.
  • Include brand at the end of the title tag, separated by a pipe bar (|).

2. Headings

Headings are usually written the largest on the page and contain the targeted keywords so search engines can accurately match it with the page’s content.

3. URL Structure

A good URL has all the relevant keywords.

  • Correctly label all pages.
  • Don’t repeat keywords in URL.
  • Keep URLs short.

4. Alt Text for Images

Search engines crawl images as well so accurately include short descriptions on each image.

  • Thoroughly describe the image in 8-10 words.
  • Include targeted keywords.
  • If necessary, include a geo-locator (e.g., London)

5. Page Load Speed and Mobile Friendliness

Google wants to provide the best user experience, thus, helps its users find what they’re looking for as quickly as possible. Therefore, pages that load faster in both mobile and desktop rank higher in the search results.

Use Google’s PageSpeed Insights and Mobile-Friendly Test to check website speed and performance on both mobile and desktop.

6. Page Content

The content must be easy to read and provides value to the end user.

  • Aim for at least 500 words of copy.
  • Copy must address visitors’ search queries.

7. Internal Linking

Internal linking are clickable texts in hyperlinks. This not just helpful to users but to the website as well as it increases its relevance score.

What is Off-Page SEO?

Off-page SEO focuses on increasing the authority of the website through being linked back from other sites.

The Domain Authority calculates how authoritative a website is.

Here are ways to earn quality backlinks:

1. Publish interesting and share-worthy contents.

2. Social media shares.

3. Guest blog on related websites.

Which is More Relevant?

Both On-Page and Off-Page SEO works hand-in-hand in improving search engine rankings.

However, having a good On-Page SEO will be the foundation of the website. Once On-Page SEO is working pretty well, complement it with excellent Off-Page SEO and high website ranking is sure to follow.

6 Video Marketing Trends to Expect in 2021

Video has been trending for the past 3 years. More and more people are using it either for entertainment or business purposes.

According to Cisco, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. About 78 percent of people watch videos every week, and 55 percent watch every single day. Social video is shared 1,200 percent more than text and images combined, and 64 percent of consumers report buying something after watching a branded video from a company.

With this, marketers should step up the advertising game and dive into the video marketing space to learn more about the platform and how to maximize it.

Below are the top 6 Video Marketing Trends to Expect in 2021

1. Live Stream

Socialbaker’s Q3 2020 Trends Report revealed that Facebook Live was by far the most engaging format on the platform. However, the same report shows that live video is actually the least used content type. This is a huge, untapped opportunity for smart marketers as we head into 2021.

Due to the global pandemic, companies left with no choice but to maximize virtual meetings and events. These live videos opened an opportunity for companies to reach their audiences worldwide while still being authentic.

Benefit, a cosmetics manufacturer, hosts a weekly Facebook Live series called Tipsy Tricks. It is a great way for Benefit to showcase their products to increase exposure and sales. The fact that the hosts drinks a glass of wine while filming does a great job of making the brand relatable and giving it a more approachable look.

In 2021, most probably, huge numbers of live video coupled with real-time shopping on both Facebook and Instagram will be produced.

2. Social Media Algorithms and Video Content

Another trend to expect in 2021 is the surge in video uploads to about 487 million – which is about 1.3 million videos uploaded a day, or 55,594 an hour. As a result, change in algorithm is surely to follow. Social media will optimize what videos will recommend.

Facebook’s algorithm uses signals like how many people react to, comment on or share posts to determine how high they appear in News Feed. Moreover, it highlights posts that are trending, sparks conversations and meaningful interactions between people.

On the other hand, Instagram uses the following signals to help determine how one’s feed is curated:

  1. Interest in the content
  2. Date the post was shared
  3. Previous interactions with the person posting

The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction.

Video SEO may help a new video get discovered, but if it doesn’t get enough watch time in the first three to six weeks, then it won’t be discovered at a later date.

While Twitter scores each tweet using a relevance model. The model’s score predicts how interesting and engaging a Tweet would be specific to a user.

3. WFH-Produced, Raw Content, and Entertainment Video Platforms

The current lockdown worldwide is affecting and still going to affect how videos will be produced in 2021. Below are the 3 key trends:

  1. More content will be produced whilst wfh with minimal manpower and editing e.g. podcast interviews via zoom
  2. More ‘raw’ user-generated content e.g. customer unboxings, etc.
  3. More focus on producing content that entertains e.g. TikTok

4. Video Sequencing and Remarketing

Video sequencing will play a big role in 2021.

Though video remarketing capabilities have long been available on Facebook and YouTube (Google) networks, LinkedIn finally joined and opened up to this functionality.

Video Remarketing works when someone watches a certain percentage of the video, they can be added into a specific advertising audience. This audience tactic allows marketers to create “video ad funnels” where users will be served up a series of videos as ads in a specific order. This can be an opportunity to create more story-based content then creating a clean consistent brand experience from video to video.

To reach the full effectiveness, marketers need to create a clean storyline between videos. The first video can end with a call to action such as, “…watch my next video on the top 3 solutions I’ve found”. Then the second video can start by picking up from the previous one, “Hey it’s me again! In my last video I talked about <issue> and in this one I’m going to share with you…”.

Delhi Courses

5. YouTube Recommendations, A/B Testing, and Blogs

YouTube playlists will play an increasing role in video marketing in 2021.

Use keyword research to figure out what people are searching for on YouTube in your niche and create playlists on those topics. Then link to those playlist URLs from email newsletters and website articles.

A/B testing will become more widespread on YouTube.

Only a few video marketers know they can A/B split test video titles and thumbnails. Thumbnails are the make or break of the video as it is the first thing that catches potential viewers’ attention.

Focus will shift away from the YouTube search results to YouTube’s recommendation engine.

YouTube legend Evan Carmichael explained on my Marketing Speak podcast that most views on YouTube come from “suggested” (the recommendation engine), rather than from search. So the game to play is ranking not for search but ranking against other people’s videos as suggested videos.

Transcripts

Convert boring transcripts to an engaging long-form blog post. In other words, make the transcript look like an article, and spiff it up with stock photos, click-to-tweets, pull quotes, quote card images, etc. This works especially well with podcast show notes: the pages will rank much better than show notes that are short outlines.

Speaking of podcasts, many podcasters are moving to recording their interviews in video format instead of just audio.

6. Live Video Monetization

Facebook now allows users to set up paid events with a live streaming aspect. With paid online events, users are able to create an event, charge people attending, promote it to the audience and customers, and host, all in one place. Guests will be able to watch the event through the Facebook event page on their phone, tablet or computer, or through the Facebook TV app.

Facebook will recognize the value in incorporating more advanced creative tools (lower thirds, multiple simultaneous guests, etc.) within their native platforms, probably buying out certain live video production startups while leaving others to wither away.

Video marketing will surely ramp up in year 2021, and for brands that doesn’t have plans on venturing in this medium, they’re missing out on a massive opportunity for their business.

What is Meta Title? How to Add it on Wix?

Meta Title is the 50-60-character long title that helps potential visitors decide whether or not to click on the site. It must be clear and concise, with a focus on the page’s keywords. It is written in bold, the most evident part in a search result and therefore, a major part in the decision making process of the visitor.

According to Moz, title tags have “long been considered one of the most important on-page SEO elements”. Place the main keywords on the start of the meta title as it is more likely to rank for that keyword based query.

Moz provides this template:

Primary Keyword – Secondary Keyword | Brand Name

How to Add it on Wix?

  1. Enter the Editor then choose the desired web page.
  2. Click ‘Main Pages’ on the left side of the Editor.
  3. Choose the page to edit then click on the button on its right to show more.
  4. Click SEO (Google).
  5. Enter the page title under What’s the page’s title on search results and browser tabs?
  6. Click Publish at the top right of the Editor.

Below are some examples of Meta Title

What Are The Top 7 Digital Marketing Trends of 2021?

2020 has been an awakening year for everyone. With the current COVID-19 pandemic and other social issues, indeed, businesses changed drastically how they run.

Below are the 7 Digital Marketing Trends to expect in 2021.

1. Inclusivity

As the world continues to be aware of social issues – race, sexuality, religion, etc., more and more consumers, especially younger audiences and marginalized groups, are now looking for brands that fit in their values. This includes the brand’s content – images, videos and even discussions on social media pages.

A study by Accenture revealed that 41% of shoppers shift away from brands which don’t reflect their views on identity and diversity while 29% are willing to switch brands completely if they don’t show enough support on social issues.

Brands that are seen to be impassive will likely see impacts in 2021. In contrast, those brands which openly support equality will most likely develop deeper connections with consumers.

2. Featured Snippets & Zero-Click Searches

Zero-click searches refer to search results that appear at the top of the first search engine results page (SERP). These answer questions that allow users to see relevant information without making any further clicks.

Google introduced this experiment in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent.

According to SparkToro, 50.33% of all searches are zero-click searches. It means that now more than half of all Google’s searches result in no click.

Google decides which keywords and content to select to show on position zero.

For businesses that produce content and SEO, this can mean losing meaningful website traffic, leads and conversions since they reduce the number of clicks. This creates a new challenge for businesses to upgrade their content game for featured snippets.

3. Sustainability

From the 2018 report of Neilsen, 81% of consumers strongly feel that companies should help improve the environment.

Younger consumers are now leaning towards sustainable and eco-friendly brands. This goes well-beyond the market for green products – every brand can benefit by broadcasting their sustainable practices.

Levi’s launched their innovative Water<Less® collection where the goal is to reduce up to 96% of the water normally used in denim finishing, the final stage in making a pair of jeans.

Online platforms, especially in this time of pandemic, are the best way for brands to communicate their sustainability share.

4. Visual and Voice Search

Due to the evolving technology, more households are now using voice-activated tools such as Alexa, Google Assistant and Siri. These tools aren’t just for turning on and off the lights, but now act as assistants to do basic input of text search using voice.

On the other hand, Google Lens allows people to take a photo of the item they intend to buy and get search results that lead directly to product pages.

5. Interactive Content

The benefits of interactive content are quite clear – to encourage customers to engage and get valuable insights based on their preference. These collected data will guide the brand on its content marketing efforts and eventually win loyal brand advocates.

This effort of interactive content is part of the greater trend towards personalization. It will make consumers feel heard and creates a more personal connection to the brand. Don’t forget it can also be used to collect data on user preferences, such as for product or site improvements.

6. Customer Segmentation

Segmentation involves dividing the whole market into clearly identifiable groups that allows brands to learn more about their consumers. It is split based on meeting certain criteria or characteristics (shared common behaviors, interests, needs, wants and demands) that lead to having the same product needs.

As seen above, the two aviation ads identify its ads placement through segmentation. It placed its ticket sale ads on social media as more of its consumers use the platform. On the other hand, Business Class promotions are sent to its frequent flyers through email. This strategy works best for personalization and customer engagement, as your followers receive content hand-picked.

7. Local SEO

Brands should ensure that local listings are verified and up-to-date on various search platforms. In a way, local SEO is more powerful than broad SEO – people who search for a pet grooming shop within their geographic location have more intent to purchase that leads to easy conversion.

Register through Google My Business, incorporate local keywords prominently as SEO strategy. Obviously, prioritize the name city or town as a top keyword followed by related keywords. Tip: make sure to include famous landmarks for better results.

What’s Next?

Plan your 2021 Digital Marketing Strategy! While these digital marketing trends don’t represent a complete list, hopefully, this can serve as a guide to increase site traffic, generate more leads, and grow sales, all while retaining hard-earned customer-base.