A designated YouTube team is currently testing an easier way to buy items while watching a Youtube video. This may include clickable products on the video and a shopping bag icon in the bottom left of the screen.
The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can browse, click on and buy directly. For now, only few US users who access YouTube through Android, iOS and web will see the shopping bag icon.
With this move, a lot of creators will be inspired to make more unboxing and review videos.
A number of report are roaming around for quite some time that YouTube has been exploring a feature along these lines. After all, platforms are incorporating more shopping features, including Instagram and WhatsApp, so it’s not too surprising that Google is doing the same on YouTube.
YouTube recently announced the launch of audio ads, a new type of audio-based ad unit to reach people who use the platform as a music and podcast player.
The new YouTube audio ads aim to target users who are listening and are not actively watching videos.
What are YouTube Audio Ads?
Audio ads aren’t new. They’ve been present on the radio for decades, but they are new to YouTube.
The YouTube audio ads are brand promotions delivered through voice while a static image or simple animation is displayed on the screen. It is designed for users that are glancing at the screen occasionally, or might be ignoring the visuals altogether.
Audio campaigns offer advertisers the same audience targeting options, bidding strategies and brand lift measurement capabilities as YouTube video campaigns.
Who will be the target?
It is made for podcast and music listeners that leave these streams in the background as they would do with a radio station, which means audio ads wouldn’t feel out of place.
Since ASMR is the second most popular YouTube query in the US (3.2M searches) and third most popular worldwide (13.9M searches), it is a good niche to target.
Will it be effective?
After months of alpha testing, YouTube found that more than 75 percent of measured audio ad campaigns drove a significant lift in brand awareness.